The Google AMP project has been one of the most controversial topics in the SEO community since its SEOAce official launch, and to this day, it continues to divide webmasters into pro-AMP vs. anti-AMP camps.
No matter which side of the barricade you are on, one thing is for sure: AMP pages are still here, and they continue to be part of our mobile world.
What is AMP in SEO?
AMP (Accelerated-Mobile-Pages) is an open-source HTML framework that creates lighter versions of regular web pages, stripped-down of all unnecessary HTML, CSS, and JavaScript elements.
The purpose of AMP is to improve the overall loading speed of the web page and provide a better user experience on mobile (and sometimes desktop) devices.
Here’s how an AMP and non-AMP version of the same web page can look side-by-side:
AMP pages were introduced by Google in 2015 (with the support of various major platforms such as WordPress, Twitter, LinkedIn, etc.) and were designed to help website publishers deliver their content to mobile users much faster.
How does AMP work?
AMP serves as an alternative version of the main (or canonical) web page, with technical restrictions that make the AMP page much smaller in size and therefore much faster to load.
Whenever Google detects AMP pages on the website, it will display them as search results to users who are using Google on their mobile devices.
The AMP consists of 3 major components:
AMP HTML
AMP JavaScript
Let’s break them down a little bit more.
a) AMP HTML
AMP HTML is a restricted document that can contain only a limited set of tags and attributes (or other elements) in order to make the AMP web page lightweight and quick to load.
b) AMP JavaScript
AMP allows the usage of JavaScript language via amp-script element (instead of regular
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